Success ... Redefined
Some cynics – and there are always cynics – say we shouldn’t be seduced into finding hope in the examples set by rail-thin actresses trading limos for hybrids and spending their vacations tromping through virgin rainforests on MTVs Trippin. They say those images have more to do with “ego” than with “eco.”
I say … so what?
I mean, if we wait until everyone embraces renewable energy technologies, low-impact travel and more enlightened business practices because doing so is the right thing to do … well, we’ll be waiting a long, long time. People, in general, don’t work that way.
People, by and large, want what’s easiest, what’s coolest, what gives the most bang for the buck. Especially if movie stars are doing it, or they see it advertised during “American Idol” and it comes with 0% financing and a money-back guarantee. Especially in America, where it seems depressingly impossible to find anyone who remotely understands the concept of short-term sacrifice for long-term gain.
Compare the amount of money spent on fad diets and late-night infomercial exercise equipment with the number of truly healthy Americans and you get an idea what I’m talking about: Sure, we all WANT to work out more and to eat better, but chances are we’re still trying to shed that same pesky ten pounds we’ve been working on since high school. Or twenty. Probably more like twenty.
It’s just a hell of a lot easier to swing through the drive-thu at McDonald’s than it is to cook up a Zone meal, isn’t it? And cheaper, too.
So that’s it in a nutshell: when faced with a choice, Americans – and most people – go with “cheap” and “easy” over “good” or “right.”
Oh – and “fun” and “cool,” too. It’s gotta be something you can brag about to your neighbors.
So if we’re ever going to really untangle our energy mess and our conspicuous consumption and our habit of trampling all over the Earth like a pack of dogs through the global neighborhood‘s flower gardens, we need to find ways to make doing the RIGHT THING easy and cheap and fun and cool.
And you know what? It could happen. Sooner than you think. Just as the digital revolution changed the ways we work, live and interact, so too will the next wave. It’ll result in a flood of new products and services and require new ways of evaluating what’s worthwhile and what’s a waste of time.
That shift in priorities spells opportunity, too. Smart people who can get past the political polarization of the arguments and who figure out how to appeal to a new, growing group of people all along the political spectrum who want their latest-and-greatest to also be cleanest-and-greenest -- no matter how selfish or altruistic their reasons -- will reap HUGE rewards. When a new wave of consumers starts to see that they can actually save money by buying hybrid cars or installing solar panels or replacing their light bulbs with energy-efficient versions, that growing throng of wallet-wielding potential customers will create this revolution’s Bill Gates.
People – and businesses – are seeking ways to do well and good at the same time. And that balance, that sweet spot where life is rich and soul-satisfying and we can start to feel better about ourselves because we’re reversing direction and finding ways to embrace technology for the greater good, that will become the new definition of success.
And that’s what we’re all about.
Because in the end, finding and embracing every opportunity to improve our lives while simultaneously reducing our impact is what really Matters.
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