In response to research indicating wide-ranging health impacts of endocrine disruptors, Austin-based company PlastiPure has developed technology allowing for the production of plastics free of estrogenic activity.

Known health impacts stemming from endocrine disruptors include increased rates of certain cancers, altered prostate and uterine function, and early female maturation. Growing awareness of the health dangers of chemicals like bisphenol A and phthalates has led to the recall of products ranging from baby bottles to sports water bottles in recent years.

Claiming that this technology is the first of its kind, PlastiPure CEO Dr. George Bittner said, “Once we recognized the prevalence of EA activity in all kinds of plastics used to hold everything from water to toothpaste, we went to work creating a safe alternative.”

PlastiPure intends to roll out its first product line, to include four- to 32-oz polyethylene or polypropylene bottles, in May. Each production lot is tested and certified by CertiChem, the industry leader in testing plastics for hormonal activity.