Portland -- On an unusually warm and sunny April day, Portland Mayor Sam Adams accepted a Solar America Cities Award from the Department of Energy and pledged to greatly expand the amount of solar power in the city.

Portland was one of 25 cities to have earned the Solar City award in 2007-8 which included a matching grant of $200,000 to be used for outreach to consumers about the viability of solar in the often cloudy Northwest, and to work with private companies to produce and sell solar panels. Though the 2009 award, which was handed out at the National League of Cities Green Cities Conference does not guarantee another DOE grant, city officials are hopeful that a similar amount will be made available after the department's budget is finalized in the next few months.

Mayor Adams, who took office in January, set a goal for the city of expanding the installed solar in the city from the current 2 megawatts to 5 megawatts by 2012, and hopes that the actual number will be around 10 megawatts. Adams said that after factoring in federal and state incentives in Oregon, solar is "getting dangerously to being at a commensurate price for grid power."

The city is developing co-marketing opportunities with contractors, roofing companies and building inspectors to communicate to consumers that installing a new roof "is an ideal time for installing solar." The city will also include marketing materials about solar to consumers in communications from the city-operated water and sewer utilities.

The mayor said he the U.S. lack of a national energy policy for energy independence "is an embarrassment," and he would lobby congress to establish one. Regardless of any national change in policy for energy or capping carbon emissions, Adams said Portland will meet its goals. The long term goal "is to wean Portland entirely off of [coal power plants]," according to Adams.

Despite its reputation for rainy weather, Portland receives about an average amount of sunlight annually. The consistently clear days throughout the summer and early fall make up for the long winters with overcast skies. Portland will communicate to residents that despite the weather, installing solar is a viable option.

Since the inaugural DOE grant, Portland has streamlined the permitting process for solar so that applications can be approved in a single day, and the fee for residential solar was reduced to $100, according to Lee Rahr, Portland's Solar Program Coordinator. For commercial solar installations, the cost of the inverters and solar panels have been removed from the cost of equipment which is used to calculate the permitting fee, which can lower business fees by up to 80 percent She added that Portland recently issued a 1.5 megawatt request for proposal to add solar to eight public facilities.

Portland residents will soon be able to see who in their neighborhood has installed solar. Partly funded by the DOE grant, the city has hired consultancy C2HM Hill to develop a solar map that shows every commercial and residential solar installation in the city.

Steph Stoppenhagen, the program manager for the solar map, said it will be modeled on the map that was created for San Francisco and will be available on June 9. The interactive map will provide residents with their estimated cost savings from installing solar using data that includes their roof size and annual projected sunlight.

Hannah Muller of the DOE's Solar Energy Technologies program says the Solar America Cities program is a change in approach for her agency because it focuses on market transformation, not just research and development. As part of the award, city officials get access to DOE engineers to help troubleshoot on solar projects.

The grant programs, which must be matched by local government funds, are used to get universities, utilities and city planners involved in the expansion of solar. Muller says the success of the program has prompted other groups within DOE to ask for expansion of their programs to include market transformation.