Corporate Responsibility | April 19, 2011 |
U.S. Postal Service Tries to Stamp Itself Green
by Tina Casey
The U.S. Postal Service has just issued a new set of social awareness stamps that depict energy conservation tips and other environmental actions. For sustainability purists that’s a bit of a head scratcher – after all, stamps go along with the whole junk mail/carbon emissions complex – but on second thought, the whole idea of Go Green stamps can make you take a step back and consider the importance of managing the carbon footprint of sustainability awareness initiatives.
Making Carbon to Reduce Carbon
There’s no such thing as a free lunch, and that goes for sustainability awareness. From local community recycling events, Scout projects and business promotions to new grade school curricula, college degrees and graduate studies, at almost every step of the way you’re going to involve mailings, posters, and a lot of coming and going, all of which generate carbon emissions.
Offsetting Awareness
The Postal Service provides a good illustration of offsetting awareness-related carbon emissions, and then some. Partly in response to a chronic budget squeeze, the Postal Service has been chopping away at its carbon footprint for years – apparently since 1899, when it tested its first electric vehicle. More recently, the Postal Service has ramped up its alternative fuel vehicle fleet, including electric vehicles. It has also installed the largest green roof in New York City, and this January it announced a new waste reduction and fuel conservation initiative, putting it on track to reduce its carbon emissions by 30 percent just a few years from now, by 2015.
Offsets for Educators
It’s been a commonplace for years that sustainability awareness programs have to walk the walk, which is why any well-planned initiative involves using recycled/recyclable materials, promoting low emission transportation, and taking any other steps needed to manage the program’s emissions. The Postal Service’s green stamps are an elegant reminder that there will always be some tension between communicating and emitting — but in terms of achieving serious goals, what really counts is an organization’s ability to adapt quickly to a new energy future.
Reprinted with permission from Cleantechnica
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That our institutions of government and law were plainly owing to our gross defects in reason, and by consequence, in virtue; because reason alone is sufficient to govern a rational creature; which was therefore a character we had no pretense to challenge, even from the account I had given of my own people; although he manifestly perceived that in order to favor them I had concealed many particulars, and often said the thing which was not.
On the 26th day of October, we arrived at the metropolis, called in their language Lorbrulgrud, or Pride of the Universe. My master took a lodging in the principal street of the city, not far from the royal palace, and put out bills in the usual form, containing an exact description of my person and parts. He hired a large room between three and four hundred feet wide. He provided a table sixty feet in diameter, upon which I was to act my part, and palisadoed it around three feet from the edge, and as many high, to prevent my falling over. I was shown ten times a day to the wonder and satisfaction of all people. I could now speak the language tolerably well, and perfectly understood every word that was spoken to me. Besides, I had learned their alphabet, and could make a shift to explain a sentence here and there; for Glumdalclitch had been my instructor while we were at home, and at leisure hours during our journey. She carried a little book in her pocket, not much larger than a Sanson's Atlas; it was a common treatise for the use of young girls, giving a short account of their religion: out of this she taught me my letters, and interpreted the words.
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But, my good master Bates dying in two years after, and I having few friends, my business began to fail; for my conscience would not suffer me to imitate the bad practice of too many among my brethren. Having therefore consulted with my wife, and some of my acquaintance, I determined to go again to sea. I was surgeon successively in two ships, and made several voyages, for six years, to the East and West Indies, by which I got some addition to my fortune. My hours of leisure I spent in reading the best authors, ancient and modern, being always provided with a good number of books; and when I was ashore, in observing the manners and dispositions of the people, well as learning their language, wherein I had a great facility by the strength of my memory.
His Lordship added that he would not by any further particulars prevent the pleasure I should certainly take in viewing the grand Academy, whither he was resolved I should go. He only desired me to observe a ruined building upon the side of a mountain about three miles distant, of which he gave me this account. That he had a very convenient mill within half a mile of his house, turned by a current from a large river, and sufficient for his own family as well as a great number of his tenants. That about seven years ago a club of those projectors came to him with proposals to destroy this mill, and build another on the side of that mountain, on the long ridge whereof a long canal must be cut for a repository of water, to be conveyed up by pipes and engines to supply the mill; because the wind and air upon a height agitated the water, and thereby made it fitter for motion; and because the water descending down a declivity would turn the mill with half the current of a river whose course is more upon a level. He said, that being then not very well with the court, and pressed by many of his friends, he complied with the proposal; and after employing an hundred men for two years, the work miscarried, the projectors went off, laying the blame entirely. upon him, railing at him ever since, and putting others upon the same experiment, with equal assurance of success, as well as equal disappointment.
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